ChillHOUSE FLAGSHIP 2.0

Art Direction · Environmental Design · Signage & Spatial Branding

Chillhouse’s flagship renovation marked the brand’s next evolution, a reimagined space that blends design, self-care, and culture in perfect balance. I led art direction and environmental design across the flagship’s refreshed identity, bringing Chillhouse’s “wellness meets cool” ethos to life through tactile, architectural, and emotional touchpoints.

From the “Forever Chill” 3D sculptural mirror sign to the arched “Chill Café” installation and vinyl lettering throughout the Nail Studio, every element was crafted to feel iconic yet approachable. The result is a visual language that fuses digital-era playfulness with elevated, gallery-like polish.

I helped direct the café gallery wall, collaborating on the art direction and image curation to highlight self-expression through nails, texture, and joy. I also contributed to copy direction for in-store signage, ensuring all environmental text reflected the brand’s confident, conversational tone. Additional creative deliverables included custom vinyls, wayfinding, and editorial collateral such as the Chillhouse newspaper, a bold, tongue-in-cheek tabloid introducing the new “New York State of Chill.”

What I Worked On:

– Environmental design and spatial branding
– Signage and vinyl systems (Forever Chill, Chill Café, Nail Studio)
– Copy direction for signage and brand messaging
– Café gallery wall art direction
– Print and collateral design (newspaper, menus, decals)
– On-site styling and brand storytelling