Mejuri x Majesty’s Pleasure

Campaign Art Direction · Photography · Editorial Design

The Golden Hour campaign was a collaborative partnership between Mejuri and Majesty’s Pleasure—a celebration of everyday luxury, soft gold tones, and beauty as ritual. As the lead art director on this project, I shaped the visual identity and storytelling across all campaign touchpoints, from photoshoot to in-store experience.

I directed and photographed the Golden Hour campaign imagery, focusing on natural light, warm tones, and textural intimacy to evoke the feeling of that quiet, glowing pause at the end of the day. The visuals served as the foundation for the Pleasure Edit: Golden Hour Edition—a print and digital editorial I designed and edited to anchor the campaign narrative.

Working closely with the Mejuri team, I ensured the collaboration felt fully integrated, from the tone of voice and aesthetic direction to the in-store guest experience. I led event branding and collateral design, curated on-brand nail art for our custom Nail Art Edit, and oversaw all visual execution to ensure cohesion between the service, the space, and the story.

What I worked on:

– Campaign art direction and photography
– Concept development and partnership integration
– Design and editorial direction for Pleasure Edit: Golden Hour Edition
– Event branding, signage, and in-store collateral
– Nail Art Edit design and visual styling
– Cross-team collaboration with Mejuri’s brand and marketing teams