New York, It’s a Pleasure to Meet You

Campaign Art Direction · Photography · Video · Launch Collateral · Digital Marketing

To introduce Majesty’s Pleasure to New York City, I led the full art and creative direction for the “New York, It’s a Pleasure to Meet You” campaign—a multi-channel brand rollout designed to announce the Flatiron location and build excitement ahead of launch.

I concepted and executed a lifestyle shoot across New York, capturing both stills and motion to anchor the campaign. From early morning rooftops to downtown sidewalks, each frame was designed to reflect the brand’s signature contrast: high gloss meets city grit, luxury meets local.

Beyond photography and video, I edited the “Coming Soon” campaign teaser, designed printed launch invitations and PR mailers, and created digital ads for social platforms—including paid assets for Instagram and Facebook to drive early awareness and encourage bookings. The visual system extended across organic and paid marketing, blending storytelling with performance.

What I Worked On:

– Campaign concept and creative direction
– Location photography and lifestyle shoot across NYC
– “Coming Soon” video campaign edit and rollout
– PR mailer and printed invitations for the launch event
– Digital ads and paid creative for Facebook, Instagram, and Stories
– Art direction across organic and paid channels to support pre-booking and launch marketing