Matcha Served

Campaign Concept · Art Direction · Brand Activation · Menu & Collateral Design

Matcha Served was a multi-sensory campaign created to celebrate beauty, ritual, and community through a shared love of matcha. I developed and led the full creative direction for the campaign—from concept and naming to visual identity, content creation, and in-store execution across Majesty’s Pleasure’s New York and Toronto locations.

The campaign featured a limited-time menu and a custom nail art edit inspired by soft matcha swirls, layered textures, and skincare-forward finishes. I created the full brand world—from the drink menus and signage to digital content, packaging elements, and product photography—designed to bridge beauty and beverage in an immersive way.

To support the launch, I art directed and edited campaign reels, styled and shot content across platforms, and designed all print and digital collateral for the public pop-up event. Branded giveaways, matcha drinks, and press previews helped drive bookings and social engagement around the experience.

What I Worked On:

– Campaign concept, naming, and visual direction
– Branded menu design and nail art edit styling
– Social and paid content creation (photo + video)
– Collateral design for pop-up activations (signage, stickers, menus)
– Partner integration and drink co-creation
– Creative rollout and guest experience strategy