Glossify

BRANDING, IDENTITY + ART DIRECTION REFRESH

Glossify was an opportunity to build a world where beauty feels soft, intentional, and quietly luxurious.

I led the brand identity, art direction, and packaging design—starting with a typographic system that felt timeless yet modern, and expanding it into a tactile visual language that could live across print, product, and digital touchpoints.

From the way the logo casts a shadow across textured walls to the subtle embossing on packaging and print, every detail was designed to feel calm, clean, and elevated. I wanted the brand to evoke that first deep breath after a manicure—cool, confident, and effortless.

Throughout the process, I focused on creating a system that felt editorial but grounded, luxe but approachable. Whether it’s the creamy hand cream tube, the folded poster, or the branded tape, each expression of the brand is rooted in simplicity and softness.

What I worked on:

– Brand identity and logo design
– Art direction and styling
– Packaging concepts
– Printed collateral
– Visual guidelines for digital rollout