nuuds Dallas
Event Branding, Experiential Design, Merch
As part of Nuuds’ Dallas brand activation, I led the creative direction and event branding for a fully immersive pop-up experience. Inspired by the brand’s signature shade “Coffee,” we developed a conceptual space called the Nuuds Coffee Shop—a physical extension of the Nuuds brand designed to engage the community and reinforce core lifestyle values through thoughtful, tactile design.
The objective was to create a cohesive and memorable environment that seamlessly blended retail and hospitality. I was responsible for crafting the visual identity for the event, designing custom collateral, and ensuring that every branded moment felt intentional and aligned with Nuuds’ minimalist yet playful aesthetic.
The result was a cohesive, visually rich brand experience that transformed a temporary pop-up into a fully realized lifestyle space. Every detail—from typography to tone—was developed to support the broader brand narrative while offering guests a memorable and tactile introduction to Nuuds in real life.
What I worked on:
– Event naming and concept development
– Visual identity and brand direction
– Packaging and merchandise design
– Environmental graphics and signage
– Art direction for on-site experience
